4 reasons why your signage needs updating
1. You haven’t changed your sign in YEARS.
When you look at the same thing too often it begins to lose its appeal and its effectiveness. When you see the same image over and over again, eventually your mind blocks it out and it no longer stands out. If passers-by have seen the same outdoor sign for a decade, chances are they don’t really notice it anymore. Give them something updated and new – liven up your signage or re-design it entirely. Try new material, a new shape, a new location!
2. Your sign looks worn or damaged.
If your outdoor signage has begun to fade from excessive sun exposure or inclement weather, it is time to update. Your outlook is important! You want customers to see you take care of your business by keeping it well looked after both inside and out. The best way to encourage people to invest in you is to invest in yourself.
3. Your sign looks outdated.
If your sign looks more outdated than other signs around it, customers are going to start thinking that your business is also out of date.
You want your signage to be the one that looks the most modern and attractive so it stands out among the rest. A new custom business sign can tell the world that your company is modern and up-to-date, not stuck in the past.
Depending on the type of business you have, you might want a sign that has an old-world retro design, and that can also look attractive and updated. However, what you don’t want is a sign that looks old because it is worn out or falling apart.
4. Your sign is too hard to read at night
If you don’t have an illuminated sign, then you are missing out on the opportunity to advertise your business day or night.
Don’t let your sign stop working when the sun goes down. There are many different types of illuminated signs, such as cost-effective LED-lit, fun and retro neon, and classy backlit options. With daylight savings coming to an end shortly, it is important to start thinking about how you can illuminate your signage at night.
If you’re thinking any of these steps apply to your current signage, it might be time to make some changes before we head into the darker winter months. We can help you cross off the 4 steps and have your signage updated keeping you ahead of the game.
You can trust IU Signage for the best and most up to date custom sign installation possible.